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PETA (People for the Ethical Treatment of Animals) is an animal rights group that has over 2 million members across the country and spends millions of dollars on advertising (print, broadcast and social media) in order to spread social awareness about their cause each year. Which theory attempts to explain PETA’s success?

Alex’s country was once communist, but now allows limited private ownership of companies, and lets market forces determine production and pricing decisions. What kinds of economy is Alex living in?

Jin is a conflict theorist sociologist. Which of the following statements about Occupy Wall Street would most align with Jin’s sociological perspective?

Some people may think that once you’ve studied one city, you’ve studied them all. Which is an example of why these people may be misinformed?

The most recent episode of The Walking Dead television show drew a total of 3,253,000 viewers. The cost of a 30 second ad on the program was $459,000. The CPM for the ad was

_____ are independent television stations that contractually align themselves with broadcast networks in the television industry.

Which of the following was NOT mentioned as a challenge for companies doing medial planning?

______ is the cost of reaching 1000 audience members with an ad in a specific media vehicle.

When a national advertiser runs a commercial on a prime-time program that is seen all over the country, _____ advertising is being used.

_____ refers to the presence of other marketing communications in the immediate environment of an ad.