Save-a-lot is a Missouri-based discount supermarket chain st…

Save-a-lot is a Missouri-based discount supermarket chain store located in 36 states. The company is a low-cost food retailer that cuts costs by limiting product breadth and depth. Save-a-lot struggles to compete with Aldi, a fellow discount supermarket. Industry experts liken the underperformance to poor upkeep of Save-a-lot stores and Aldi’s greater brand recognition. Which of the following is a possible disadvantage of low-cost strategies that discount retailers such as Save-a-lot and Aldi must be alert to?