When preparing a video news release, a savvy public relation…

When preparing a video news release, a savvy public relations professional should include __________, which is not scripted or edited but contains additional soundbites and clips that can serve as a backdrop to a current news story that otherwise would not have any video accompanying it.

The chief communications officer is discussing the company’s…

The chief communications officer is discussing the company’s marketing strategy with other members of the senior leadership team. The officer expresses a desire to leverage the PESO model for campaigns in the coming year. One of the other executives asks for a quick overview of the model. Which of the following options represents the officer’s best response?

Lestari works in public relations for Stanton Enterprises an…

Lestari works in public relations for Stanton Enterprises and has been tasked with creating the company’s first online newsroom. Which of the following best represents a feature that Lestari will want to include if she hopes to encourage journalists to write stories about the organization? 

The public relations team at Chandler Corporation is prepari…

The public relations team at Chandler Corporation is preparing a flyer for their new sales campaign and wants to drive traffic to their sales microsite. Which of the following resources would be most effective in helping Chandler Corporation meet their goal?