Nick’s Market Research is an integrated marketing solutions…

Nick’s Market Research is an integrated marketing solutions company. Whenever a client comes to it wondering why a product was not welcomed by its target audience or why customers have stopped buying another product, Nick’s Market Research should always suggest that the marketing research process begins with:

The Minnesota Twins, a professional baseball team, wanted to…

The Minnesota Twins, a professional baseball team, wanted to develop creative ways to boost sagging attendance at their ball games. The Twins hired a moderator who, after every home game during the month of July, led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team. The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail. What are such informal research discussions called?