Shippity and ShipING are two competing firms in the same ind…

Shippity and ShipING are two competing firms in the same industry. Shippity’s tangible assets are valued at $15 billion and its intangible assets are valued at $35 billion. ShipING’s tangible assets are valued at $5 billion and its intangible assets are valued at $45 billion. What can be concluded from this information?

Fatima is the owner of a remodeling company that caters to a…

Fatima is the owner of a remodeling company that caters to a very wealthy clientele. Her company has struggled to differentiate itself from the other high-end remodelers in the area, but because she has hired several expensive but highly qualified team members, Fatima is unable to shift to a cost-leadership strategy. Which strategy is most likely to achieve a competitive advantage?