Suppose two retailers, say A (Amazon) and B (Best Buy), are…

Suppose two retailers, say A (Amazon) and B (Best Buy), are involved in price competition for laptops that they sell, as given in the following figure. If A and B both sell at $300, both earn a profit of $10k. If B sells at $200 and A sells at $300, then B earns $13k and A only $4k, and vice versa. Finally, if both charge $200, they both earn $8k. What would be the Nash equilibrium in the situation and why? How can the firms limit price competition and generate a higher profit of $10k each at the $300 price point? Discuss how the strategy would limit competition.  Nash.jpg

Ram truck celebrates farmers in its advertisements (e.g., im…

Ram truck celebrates farmers in its advertisements (e.g., images & video below) and supports their cause as part of its branding and advertising strategy. Should Ram truck not be focusing on their product features instead? What types of customer needs are they fulfilling with such a branding strategy?  Images of print advertisements: ram_truck.jpg Video advertisement: https://www.youtube.com/watch?v=wnOIrkqmlDk