A consulting firm runs a focus group to help a movie studio…

A consulting firm runs a focus group to help a movie studio develop their marketing strategy. They conducted in-depth interviews with the producer and several people individually to gather their thoughts on the movie and its studio. Was this an appropriate way to run a focus group? 

Jordan runs a sports apparel site. He wants better return on…

Jordan runs a sports apparel site. He wants better return on ad spend by showing different content to different user segments (e.g. runners, hikers, gym-goers). The marketing firm suggests using digital tools that can learn and optimize which ad version to show to which user, based on previous behavior. Which digital capability is Jordan’s team leveraging?

A client arrives in the emergency department after sustainin…

A client arrives in the emergency department after sustaining an injury to the arm from a fall. An X-ray film is obtained because a fractured radius is suspected. The nurse can see the X-ray film as it is being reviewed and notes a complete fracture across the bone’s shaft, with splintering of the bone into fragments. The nurse concludes that the client has sustained which type of fracture?