Sara shoplifted once. Her peers on social media have labeled…

Sara shoplifted once. Her peers on social media have labeled her “shoplifting Sara” and this label follows her everywhere online and at school. She feels hopeless and shoplifts regularly now to alleviate her anxiety and because it is what everyone expects her to do anyway. Labeling theory would interpret her ongoing shoplifting as

Novamalt Inc., a manufacturer of health drinks, plans to int…

Novamalt Inc., a manufacturer of health drinks, plans to introduce its new range of health drinks for women into the market. It involves a specialized marketing research firm to forecast the sales of this product. The research firm analyzes past buying behavior of customers and uses time-series analysis for making the sales forecasts. Which of the following information bases is being used by the research firm in this scenario?