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A brand evaluates performance across three channels over the last 30 days: Email High CTR Low landing-page engagement High unsubscribe rate Paid Search Moderate CTR High conversion rate Strong ROAS Organic Social High engagement Low website traffic contribution No measurable assisted conversions Which strategic adjustment would most effectively improve overall funnel performance?

Calculate ROI (%) for Campaign A.

A brand’s social posts receive high reach but extremely low engagement. What is the most likely issue?

When brands respond to online reviews, which of the “3 T’s” is most often missing when the reply is vague or generic?

Which display campaign type is best for awareness?

Which approach represents the most ethical and responsible use of AI in digital marketing?

A website loads quickly but has confusing navigation and unclear CTAs. Which UX issue is most likely hurting conversions?

“Short” Response (Answer in no more than 2-3 sentences): What’s the difference between quoting and paraphrasing a source?

For up to 10 bonus points, write up to two paragraphs explaining up to two concepts or lessons you thought you’d encounter on this test and did not. Basically, show me what you know! Each paragraph will be worth up to 5 extra points and should cover a different key concept.

When choosing fonts for a PowerPoint slide, you should usually use