Blog

Which of the following terms refers to a rule of thumb about how many prospective customers it takes to find one who will actually make a purchase?   fix about marketing funnel

________ is an estimation of what a price should be based on information a consumer gathered, such as advice, advertisements, or comparison shopping.   eliminate

The extent to which a small business is taken for granted, accepted, or treated as viable by organizations or people outside the small business is referred to as

Dutch Bros is planning to come to College Station, but is not a new concept or idea. Dutch Bros is employing a _________ business growth strategy by expanding to College Station, TX. 

Which of the following is not one of the three tests of the approach when crafting a customer-focused value proposition?

As customers ourselves, we think the customer is the person who buys something. That can be true, but determining who your customer is can be far more complex. Which of the following statements is not true of customer roles? eliminate

The first time Jena visited Blue Corals Inn, a restaurant in her neighborhood, she was delighted with the food and service quality. However, the next time she dined at the same place, the restaurant’s food and service seemed to have lost its quality. This scenario best illustrates the ________ characteristic of services.

Which of the following statements regarding the strategies of market growth are not true?

While conducting research for a new product, the Kitchen Widget, Cheryl and her employees observed current customers and competitors, interviewed and surveyed potential customers. Cheryl and her employees were conducting _____________.  Han’s company produces men’s shoes. His closest competitor released their new styles last week so Han searched online to gauge the customer response. Han is performing ______________.

The ________ is the term given to what a potential customer is trying to do—perform or complete come sort of task, solve some problem, or trying to achieve some outcome. Their target is often the key to what a proposed product or service is intended to help.