Many elderly travelers find it hard to climb stairs to motel…

Many elderly travelers find it hard to climb stairs to motel rooms that are not on the first floor. The Stay-Right Inn has catered to this specific group of customers via its motels, all of which have one floor of rooms with no stairs to climb. What did Stay-Right Inn use to identify distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways?

An oil-rich country in the Middle East wants to develop its…

An oil-rich country in the Middle East wants to develop its own refining industry but lacks the technology to do so. To accomplish their goal, they decide to enter into an agreement with a U.S. firm that has this technology. The U.S. firm is pleased to make this agreement because without it, they could never gain value from their technology in this country due to its limits on FDI. What type of agreement did these companies use?

Marina is on vacation in Jamaica and buys a bottle of rum fo…

Marina is on vacation in Jamaica and buys a bottle of rum for about half the price she would pay for the same bottle at home in the US. The rum isn’t on sale in Jamaica but is priced lower because that’s the price the market will bear. What is this an example of?