Milly, the marketing manager for Nuance Cosmetics, believes…

Milly, the marketing manager for Nuance Cosmetics, believes that for the company to succeed in international markets, it has to address the choices surrounding product attributes, distribution strategy, communication strategy, and pricing strategy in its targeted markets. What is Milly specifically referring to?

Questions 19, 20 and 21 refer to the scenario below: Conside…

Questions 19, 20 and 21 refer to the scenario below: Consider the hypothetical case of a US-based firm looking to expand globally with its highly popular and novel health monitoring and medical alert devices.  The firm is evaluating the feasibility of entering one of two countries, “A” or “B”, for locating a foreign direct investment (FDI).  Both countries are characterized by low labor costs, good access to world markets, are roughly the same size (in terms of population) and are currently at a similar stage of economic development with comparably sized middle-class populations.  They both have a moderately well-developed educational system with comparable size education levels among their middle class populations             In country “A” the middle-class population that is educated is also proficient in English. The society is characterized by a marked stratification and rigidity between the different classes. The dominant religion in this country stresses the importance of reincarnation and acceptance of one’s state in life, and there are also many major linguistic groups across the population. The median population age in country A is 30 years.             In country “B” there is a lack of social stratification and group identification is a value that is stressed by the culture. The dominant religion stresses the virtue of hard work and there is one major Asian language with which everyone is familiar.  English, however, is not as widely spoken in this country even among the educated population.  The median population age in country B is 40 years. 

Lots-of-Light Lanterns manufactures emergency lighting syste…

Lots-of-Light Lanterns manufactures emergency lighting systems and markets them in underdeveloped countries that often lack easy access to electrical power. As the owner, LaTisha Reynolds knows that to successfully enter a foreign market, the retailers will have to be educated on how these products work. What factor is she considering?