The Indian retail market is very fragmented with many small…

The Indian retail market is very fragmented with many small independent stores. The distribution structure in India typically involves two levels of distributors (large regional wholesalers and smaller city-wide wholesalers). All of these lead to a long distribution channel. Homer Products is concerned about India’s long distribution channel for its products. What is a drawback of longer distribution channels that could affect Homer Product’s decision?

Merck, a pharmaceutical company, has taken thousands of drug…

Merck, a pharmaceutical company, has taken thousands of drugs through the federal approval process and so can do it more cost efficiently than many competitors who are new to the industry. These cost savings that come to Merck in the drug approval process are an example of