XXXXX Creative Solutions is an IMC agency you work for. They…

XXXXX Creative Solutions is an IMC agency you work for. They have a client who sells high end running shoes and clothes, and wants to expand their market appeal to other audiences beyond their current fitness savvy buyers and gym-rats. Using what you know about market segementation, target audience demographics and other principles of brand development, Describe WHAT other audience(s) you would pitch these products to, WHY this audience is likely to be a good fit, and HOW you would make that sell/develop that audience as future buyers. XXXX

The Marriott offers stays for vacation, business, long or sh…

The Marriott offers stays for vacation, business, long or short trips to customers. They advertise their brand differently to customers looking for a luxury vacation, those staying for business or those on road trips looking for a quick stay. What is this an example of?