Karen Bates has owned several automobiles from her favorite…

Karen Bates has owned several automobiles from her favorite brand. Therefore, when deciding to purchase a new car for her daughter, her positive brand loyalty made the decision easy. Consequently, she gifted her daughter the latest model of that brand. According to the functional theory of attitudes, this scenario relates to the _____.

Pearl Beauty Inc., a leading cosmetics manufacturer, wants t…

Pearl Beauty Inc., a leading cosmetics manufacturer, wants to introduce its new anti-aging cream in the market. Since its target audience comprises mostly of women in their mid-30s, Pearl Beauty decided to feature a well-known model in the advertisement who is also in her mid-30s. According to the _____, using a model who is in her mid-30s is likely to be far more effective than using someone much younger in the advertisement.