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Which of the following marketing strategies requires either identifying additional opportunities to use the brand in the same basic way or identifying completely new and different ways to use the brand?

Which of the following best describes BR Chicken’s value proposition?

Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner’s biomechanics. To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________.

A ________ divides the innovation process into stages with a checkpoint at the end of each stage.

The minimum price that most consumers would pay for a given product is known as the ________ price.

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?

Most new-product activities are devoted to ________.

________ is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market.

“CIVETS” is an acronym for ________.

Which of the following is a risk that firms must consider prior to expanding abroad?