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A marketing automation ‘drip’ series allows marketers to improve the relevance of email messages by behaviorally-segmenting the company’s email list. 

As a Digital Marketing Manager for Crocs.com, you discover Crocs’ email campaigns have a high bounce rate. For a recent campaign with 10,000 sent emails, only 8,000 emails were delivered.  Which of the following recommendation and rationale is strongest for an upcoming meeting with the Crocs VP of Marketing on this topic?

Which of the following is the best way to A/B test an email campaign subject line?

A “long tail keyword” in Google Ads will usually have a higher average CPC than a related “fat head” keyword.

Which of the following statements about Content Marketing and SEO is true?

A children’s toy store is running a Google Search Ads campaign.  Below is the data for 3 keywords which were used in the “toy ad A” ad group.  Which keyword has the lowest average CPC? Keyword Clicks Impressions Total Conversion Value Total Cost STEM toys 200 800 $350 $200 Best holiday toys for toddlers 10 450 $200 $195 Unisex children’s toys 20 550 $250 $125  

If you increase your bid on a keyword in a Google Ads campaign, which of the following changes is the most-likely for ads triggered by that keyword?

In strategic HRM, a differentiation strategy would most likely focus on: 

If a department starts with 80 employees and ends with 90, having had 15 voluntary departures and 5 involuntary terminations during the year, calculate the annual turnover rate. Must show your work to get full credit.

Your CEO wants to understand why the company’s turnover rate has increased from 15% to 25% over the past year. Explain how you would approach collecting and analyzing data to understand this issue. In your response: Identify 3 types of data you would collect and why Identify 1-2 potential limitations of your approach You may use bullet points or write in paragraph form.