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Dana is watching television when a commercial for a brand of bathroom cleaner comes on. She is not very interested in the product category, but the ad was entertaining and made her laugh. As a result, she had a positive attitude toward the brand of cleaner advertised. According to the Elaboration Likelihood Model, which route to persuasion influenced Dana?

A part of the larger market whose unique needs & characteristics differ from other parts of the market is referred to as a (n) _____.

Maria was raised as a Catholic, but she has not been attending church regularly since she moved out of her parents’ home into her own apartment. However, when she does attend mass, she remembers the sequence of events and what she must do (e.g., sit, kneel, stand, which prayer to say, etc.). Her memory of how an action sequence should occur is known as a(n) ______·

The likelihood and ease with which information can be recalled from long-term memory is termed ______.

Which of the following is NOT a type of cognitive learning?

Learning a concept or the association between two or more concepts in the absence of conditioning or direct reward or punishment is known as:

A portion of the associative network that represents a specific entity, providing it with meaning is termed ___________.

Which of the following are the two routes to persuasion according to the Elaboration Likelihood Model?

In the ABC Approach, which component of attitude represents one’s tendency to respond or act in a certain manner toward an object or activity?

Which of the following is part of a multiattribute model of attitudes?