Jim, an inexperienced salesperson, informs one of his potent…

Jim, an inexperienced salesperson, informs one of his potential customers that the laptop he is selling has a much faster processing speed than the competitor’s laptop despite being aware that this is not true. The customer, however, remains unconvinced and does not make the purchase. Jim’s behavior is considered unethical because he:

Tony is developing a sales presentation for a prospect.  He…

Tony is developing a sales presentation for a prospect.  He wants to show how his product will meet the prospect’s needs that he uncovered during discovery.  He wants to show how his solution is different from the offerings of his competition.  Tony is developing a: