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Qualities such as candor, humor, and naturalness make a spokesperson ________, which is an important component of spokesperson credibility.

For the launch of “Trema,” your company’s new pocket organizer that can also be used as a cell phone, the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy. This introduction can be described as a ________.

According to Peter Golder and Gerald Tellis, a(n) ________ is the first to develop a working model of the product.

Which of the following is a defensive criterion for choosing brand elements?

Which of the following questions is LEAST relevant during the preapproach stage of the sales process?

In India, where people often buy items like cigarettes one at a time because incomes are low and people shop daily because homes lack storage and refrigeration, ________ remains an important function of intermediaries and helps perpetuate long channels of distribution.

________ are consumer promotion tools that provide a price reduction after purchase rather than at the retail shop.

With the ________  heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

Aron, a company manufacturing snack food and soft drinks, replicates its product taste and packaging from Lay’s, a market leader in snack food industry. Later, it sells these imitated products on the black market. This is an example of ________.

Your firm has decided to enter the international market with your product called “Trema,” a new pocket organizer that can also be used as a cell phone. While discussing marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?