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Converting an idea into a series of words, images, music, and colors is know as ___________ and is done by the ____________.

Marketing research is a more accurate term than market research in that the former ________.

__________ takes advantage of information technology to create a repository of customer data that can be used for relationship development and management and in follow-up sales efforts.

The level of knowledge that individuals and groups possess with regard to health and healthcare is referred to as _______.

At what stage of the health communication process does one determine the type(s) of media that will be employed?

The Health Belief Model, which looks at why people do not participate in programs to prevent or detect disease, includes which of the following components?

Humana Healthcare, a large insurance company, has decided to grow by selling policies in Mexico, a market it had previously not be selling to — this is an example of which growth strategy?

Which of the following is not considered to be a characteristic for a good goal? 

An annual physical is an example of ________.

The 1990s saw a major shift in pharmaceutical marketing toward _______.