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In general, when a business is engaged in environmental scanning, it looks at all of the following external forces that might affect it EXCEPT:

Integrated marketing communications (IMC):

Shenshen Zhongxing Telecom (ZTE) is a Chinese company that is the only telecommunications company in China that produces and markets an inexpensive camera phone to sell to middle class Chinese living in urban areas. Because ZTE targets a single segment within a limited geographical area, it can be said to have a(n):

Manufacturers’ representatives usually:

In selling telephone service, AT&T tries to gather as much information as possible about the consumer’s income, buying habits, service preferences, and occupation. AT&T is utilizing:

The blend of the marketer’s tools is called the five Ps. Which of the following is NOT one of the five Ps?

_____ has a group think of as many ways as possible to generate new-product ideas, vary a product, or solve a problem.

_____ is the ratio of benefits to the sacrifice necessary to obtain those benefits.

_____ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.

Customer satisfaction: