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Staples is a giant retailer that concentrates on selling office supplies. Staples is an example of a(n) ________.

________ sales force consists of manufacturers’ reps, sales agents, and brokers who earn a commission based on sales.

Use of Power (Scenario) Broomer manufactures fashion apparel for women, men, and children. Its products are in high demand and apparel stores are more than willing to carry and sell Broomer’s garments. The company recently introduced a new clothing line named “Inducer,” targeted at youth. However, the new line is not well received by the market, and sales fail to take off even three months after its launch. Broomer threatens to withdraw all its other products from the retailers’ stores if they are unwilling to push products from the “Inducer” line. This is an example of ________ power.

Agricultural assemblers, petroleum bulk plants and terminals, and auction companies are examples of ________.

Which of the following is NOT one of the ways direct exporting happens?

The common denominators of luxury brands are quality and ________.

The ________ of a product mix refers to how many variants are offered of each product in the line.

The ________ creativity technique begins with a thought that is written down, then proceeds to develop other thoughts that are linked to the first thought, and finally a new idea materializes by associating all of the thoughts.

Nivea became the leader in the skin cream class on the “gentle,” “protective,” and “caring” platform. The company further moved into classes such as deodorants, shampoos, and cosmetics. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse, and its cosmetics would be colorful enough. This is an example of ________.

In offering a product line, companies normally develop a ________ and modules that can be added to meet different customer requirements.