B2B buyers are frequently juggling how best to spend any dis…

B2B buyers are frequently juggling how best to spend any disposable money. When considering investing $25,000 to purchase your product they may also be weighing what they could possibly earn from investing the same $25,000 to satisfy other needs of the business. This buyer analysis is known as what?

The buyer for Nordstrom clothing store decides to use a sign…

The buyer for Nordstrom clothing store decides to use a significant portion of the budget to add a new product line to all stores. Because of the costs associated with the new product, the buyer decides not to buy another product line that is expected to sell well. This type of purchase decision risk is known as “time risk”.