You have just been hired as the Director at a multi-sport cl…

You have just been hired as the Director at a multi-sport club with a variety of activities and programs. During interviews with the teaching staff, you learn that many are frustrated because the previous Director expected them to actively promote and sell other sports and club activities to their lesson clients. The staff felt that selling was not part of their skill set and they also believed their primary responsibility was to focus on coaching. As the new Director, what is the best approach for you to take to address their concerns?