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Healthcare services are often delivered by another human being, as a result, which of the following characteristics of a service is highlighted? 

Attributes that come to mind when consumers think of your brand are known as:

Which of the following was NOT the result of a shift from “patients” to “customers”?

Structural factors influencing demand for health services include all of the following EXCEPT:

Which of the following do healthcare providers need to know more about today than in the past?

Converting an idea into a series of words, images, music, and colors is know as ___________ and is done by the ____________.

Marketing research is a more accurate term than market research in that the former ________.

__________ takes advantage of information technology to create a repository of customer data that can be used for relationship development and management and in follow-up sales efforts.

The level of knowledge that individuals and groups possess with regard to health and healthcare is referred to as _______.

At what stage of the health communication process does one determine the type(s) of media that will be employed?