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Crate and Barrel carries only two electric can openers, as shown below. For a variety of reasons, they would like to sell more of the Cuisinart can opener. Using what you know about consumer decision making, how would you recommend they change their assortment (i.e., the number and type of can openers they sell, NOT the price of the current options) to sell more of the Cuisinart? As part of your answer, please explain what principle of decision making you are basing your answer on (8 points total).

In the space below, give an example of each of the following compliance tactics. These examples should be from the perspective of the marketer (i.e., give an example of how a marketer could use each tactic to get consumers to comply with their desire that the consumer buy their offering and explain how/why this example would work) (3 points each, 9 points total). Reciprocity Liking Social Proof

Instructions:  This is a 75-minute exam.  The exam is closed book.  You may use a one-page formula sheet and a standard engineering calculator (no internet capability, no capability to store documents).  No other electronic devices are allowed, including cell phones or smart watches.  In addition to the formula sheet and calculator you may have a few pages of blank paper and pencils for supplemental work.

(8 points) A 95% confidence interval for the regression coefficient for X1 is:

Tracking signals are a technique applied to forecast errors that is used to monitor forecasting model performance. They are similar to control charts of the forecast errors.

Use the following computer output to answer questions 22 and 23. The 0.025 percentage point of the t-distribution with 12 degrees of freedom is approximately 2.08.   The regression equation is y = 1.9 + 0.904 X1 + 32.2 X2 + 6.8 X3     Predictor    Coef   SE Coef             T          P Constant     1.88      75.92        0.02  0.980 X1           0.9036    0.8812        1.03  0.317 X2             32.22      52.87         0.61  0.549 X3               6.79      32.08         0.21  0.834     Analysis of Variance   Source             DF              SS         MS           F                P Regression         3        270.0       90.0      0.52        0.675 Residual Error  21     3650.5     173.8 Total                 24     3920.5     Predicted Values for New Observations   New Obs          Fit     SE Fit         95% CI                    1     88.96       3.97     (80.70, 97.21)    Values of Predictors for New Observations   New Obs        X1          X2          X3              1      83.0     0.280    0.450    

I entered the exam room prior to 7 pm. If I was unavoidably late, I checked in with the professor before opening this exam. (Note: If you did NOT do these things, stop and immediately let your professor know what happened).

On my honor, I will neither give nor receive aid on this exam. I will use only the knowledge in my own head during the exam. I will not speak with anyone nor use my cell phone while taking the exam. I will not record or share any information regarding this exam. I understand that 100% of this exam must be taken within the exam room. Beginning the exam before entering the room or submitting it after leaving the room will be taken as evidence of cheating on the exam. As a result, I understand that I need to have arrived before 7 pm or to have checked in with the professor before beginning if I was late, and I need to have the professor or a TA submit my exam before leaving the exam room. 

The seven components of an organization’s internal control as articulated in the COSO Framework are: the control environment, risk assessment, control activities, information and communication, monitoring, governance oversight, and regulatory response. 

The Securities Exchange Act of 1934 regulates the trading and reporting requirements for companies ‘going public’ for the first time.