Geico has invested heavily in advertising to increase brand…

Geico has invested heavily in advertising to increase brand awareness and is now the #2 insurance brand. Jason recently bought a new home and when he began considering home insurance brands, State Farm and Geico immediately came to mind. This is an example of Geico’s strong brand ____________.

When expanding globally, brands should consider the meaning…

When expanding globally, brands should consider the meaning of their names in other languages. For example, the Chevy Nova faced issues when launching into Mexico (“no va” = no go). This represents which of the six criteria for evaluating brand elements?