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When a company chooses to harvest a particular strategic business unit, it ________.

Selling or phasing out a product and using the resources elsewhere can be described as ________.

When backed by buying power, wants become needs.

Companies have set up social media command centers that monitor real-time brand-related online mobile media activity.

In the BCG growth-share matrix, question marks refer to products or businesses with a ________.

Resellers are distribution channel firms that help the company find customers or make sales to them.

One method used to gather consumer opinions about your products online is to ________.

Which of the following sources constitutes the internal database of a company?

Which of the following is true of strategic planning in a firm?

Which of the following is true of competitive marketing intelligence?