You are working on a campaign for a new library in town. Bef…

You are working on a campaign for a new library in town. Before you begin the campaign, you survey the community to find out their library needs and how they have been meeting their needs these past few years. Then, once the library opens, you ask people in attendance how they heard about the library and carefully record what they did in this visit at the library (what they checked-out and how long they stayed). Your hope is to use this information to adjust the campaign messages accordingly. What type of research are you collecting?