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19. The study of “high” vs. “low” culture classifications primarily examines:

17. Who argued that media technologies influence our perceptions?

24. A prominent feature of pop culture analysis is:

18. Memes are static images that do not change over time.

5. What does McLuhan mean by “hot” and “cool” media?

2. According to McLuhan, how do new technologies affect our perception of time and space?

8. The study of signs and symbols is known as:

1. Which of the following best defines “popular culture”?

4. What role does McLuhan attribute to the senses in his theory of media?

6. Which of the following is an example of a “hot” medium, according to McLuhan?