QUESTION SET 1: ANSWER ONE OF THE FOLLOWING 2 QUESTIONS   …

QUESTION SET 1: ANSWER ONE OF THE FOLLOWING 2 QUESTIONS    Describe how the elaboration likelihood model explains the purchase of a new car for two consumers, one with high involvement, and the other with low involvement. Be sure to include the proper terminology for the two routes.   OR   Describe the 6 main parts of Maslow’s hierarchy with an example of each as it pertains to consumer behavior.

Janis takes the bus to work during the weekdays. Each mornin…

Janis takes the bus to work during the weekdays. Each morning Janis sees a sign for “Gold Peak Iced Tea” while waiting at the bus stop. She doesn’t stop to read ad in detail, but later that week, she buys that iced tea over other brands. She isn’t sure why she picked it, but it just felt familiar and likeable. Janis’ preference for this Iced tea best illustrates: