Nike uses memory-building techniques like recirculation, chu…

Nike uses memory-building techniques like recirculation, chunking, and elaboration to keep its brand top of mind. Think of a brand that faces strong competition in its category. Briefly explain how this brand could use one or more of these techniques to improve retrieval and stand out. Be specific about how the technique would work in practice. Suggested length: 75–100 words.

In Amanda Zweerink’s guest lecture, what insights did you ta…

In Amanda Zweerink’s guest lecture, what insights did you take away from either her career journey or the Nike case study?You can focus on one or both. Be specific in your response — what stood out to you, and why? There’s no single “right” answer — we’re looking for thoughtful takeaways based on your perspective.Suggested length: 2–3 sentences