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When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ________.

The prices of tickets to the opera vary depending on where the person would like to be seated – in the gallery or in the stalls. This is an example of ________ pricing.

Praxair Limited is a supplier of synthetic graphite to a number of electrode manufacturers in the United States. Its customers have shifted their ordering responsibilities to Praxair and the company regularly monitors its customers’ inventory levels and has taken responsibility for replenishing the supplies automatically through continuous replenishment programs. Which of the following systems do Praxair and its customers follow with respect to order-routine specification?

Which of the following marketing communications principles implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience?

A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can help identify the products’ strengths.

Cisco had no presence in India before 2005, but it used a ________ approach and already opened a second headquarters in Bangalore to take advantage of opportunities in India and other locations such as Dubai.

In a pure  ________ attack,  the attacker matches its opponent’s product, advertising, price, and distribution.

In which of the following is a person performing the role of an influencer?

________ is the number of times the average buyer buys a product during the period.

________ is the period of slow sales growth and nonexistent profits.