Blog

The premise that an attitude toward an issue or object can be thought of as a range of attitudes rather than a single point along a continuum is a central tenet of Cognitive Dissonance Theory.

______ are script style strategies specifying what you ask for and how you respond. 

Fact is a verifiable observation whereas opinion is an interpretation of a fact

Which of the following is NOT a factor that influences behavior according to TRA/TPB?

Attitudes formed through ________ are more temporary, less stable, and are more susceptible to change or counter-persuasion:

Within Social Judgement Theory, the attitudinal anchor is the position on a particular issue that a person finds most acceptable.

Which is not one of the four ways to reduce dissonance as defined by Abelson (1959)

__________ occurs when receivers actively resist a persuasive message by moving their attitudinal anchor away from the position advocated in the message, thus rendering the message counterproductive.

An attempt to reduce dissonance by adding consonant elements to reduce the ratio of dissonant to consonant elements (i.e., strengthening beliefs and attitudes that support the individual’s behavior or decision) is known as:

Which of the following is not one of the three categories of persuasion as defined by Minnick (1957)?