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Buyers rarely play any role in the creation and distribution of services.

Many grocery chains require customers to have a membership card in order to receive sale prices or other discounts. These grocery chains are practicing database marketing.

A simple random sample is a nonprobability sample selected from among readily available respondents.

In the case of shopping products, a store’s name and reputation have considerable influence on people’s buying behavior.

Affinity marketing consists of frequent-buyer or user marketing programs that reward customers with cash, rebates, merchandise, or other premiums.

Marketers think in terms of a product as a compilation of package design and labeling, brand name, price, availability, warranty, reputation, image, and customer service activities that add value for the customer.

Tangible goods and intangible services both intend to satisfy consumer wants and needs, but the marketing efforts supporting them may be vastly different.

The seller’s image is very important for those marketers who sell convenience products.

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

A chocolate bar bought while standing in the checkout line is an example of staples.