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12.  Determine if the series is convergent or divergent. Show all work.      

Which statement about barriers and drivers is true?  Driver: A phone has a noticeably longer battery life. Barrier: The phone is priced higher than competitors.

Assume you generated 200 GRPs for Monday Night Football in the last month in Jacksonville, FL (600,000 households). How many impressions will the plan generate?

What is a key limitation of third-party data compared to first-party data? 

Which KPI category includes metrics like CPM, CPP, and ROAS? 

An e-commerce retailer runs a display banner campaign across a partnered ad network. It serves 3,000,000 impressions and 200,000 clicks at a total cost of $50,000. What is the CPC?    

What does GRPs stand for and how is it calculated?  

Using the Palmer Method, how would you indicate the maxillary right central incisor?  A.   1 B.    1 C.     8 D.    11

Which of the following best describes the shift in consumer behavior due to digital media evolution?

Big data is collected primarily through surveys and interviews.