A child sees golden arches and says McDonald’s; arrives at a…

A child sees golden arches and says McDonald’s; arrives at a store and sees W-A-L-M-A-R-T on a store sign and is able to tell you he’s at Wal-Mart; sees G-A-T-O-R-S on an orange and blue t-shirt with a picture of the UF mascot and is able to tell you that word spells “Gators.” What does this describe?