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Q2 (12.5 points) It was recently announced that Justin Bieber is financially backing a new app that allows consumers to take pictures of themselves (selfies) and post them on the company’s internal social media website or through Twitter/X (Instagram/Threads addition is planned also). Although the tech community is responding with “wait, can’t we already do that?” our classmate, and cybersecurity expert, Jim Hotaling — a true Belieber — realized that he might be able to help Justin achieve success with his app as it is all about proper segmentation.  To help Jim and his friend Justin, take us through the three steps of the segmentation process (i.e. only segmentation, not STP), explain what happens at each step, and – if possible – use his new app to give hypothetical examples of what could be the outcome at each stage.1

Q1 (12.5 points): Many of you don’t know this, but our classmate, Raymond Melder, when he is not busy looking up new workout or diet regimens on ChatGPT, is a huge Swifty and loves to listen to Taylor Swift. He often thinks about out class material in the context of Taylor Swift. Taylor Swift has been called a clever marketer and sells not just a lot of albums and Spotify downloads but also a lot of merchandise. Specific to her merchandise, some people have expressed concern that it is too expensive while others are more positive. Using Taylor Swift merchandise as the context, 1) please explain what we mean when we talk about creating customer value.  2) Why is it important for successful marketing? If you do not know anything about Taylor Swift, feel free to answer the question using a different context.

In Nietzsche’s infamous statement “God is dead,” the term ‘dead’ most likely means…

What does Kant mean when he says that people must be treated as “ends in and of themselves.”

Mill disagrees with the criticism that utilitarianism is a selfish ideology.  In his refutation of this criticism, what does he mean by “unbiased spectator?”

In the context of epistemology, what is global skepticism? 

What kind of argument did St. Anselm invoke to prove the existence of God?

Which of the following slogans most accurately encapsulate Mill’s “greatest happiness principle?”

Identify the fallacy in the following passage:  My favorite podcast host is stand-up comedian Bill Burr.  I really like his opinions because I feel like I can trust them.  I don’t trust any other podcast host or political pundit like I trust Bill Burr.  He thinks that feminism is bad for society, so I believe feminism is bad for society too. 

What was the main source of conflict between Rome and Carthage?