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Write (Take care to separate each part with a blank line)PART A (10 points, 5-8 sentences): Using one specific marketing concept from this course so far (Chapters 1–7), analyze why this concept stands out as especially important for understanding how organizations create value for customers and achieve their marketing goals..  PART B (10 points, 5-8 sentences): Using the same marketing concept, what did this concept actually teach you about marketing that you didn’t understand before?=================EvaluationPart A:(10 points) Clearly and accurately explains one marketing concept and convincingly explains why it is important to marketing success or failure and why the concept matters in real marketing decisionsPart B(10 points) Reflection is clearly tied to the specific marketing concept and shows how it reshaped the student’s understandingShort, vague, or purely definitional responses will not receive full credit.

The following questions are from Chapter 1.  Are you prepared to answer questions about creating customer relationships?

Write (Do not combine sections.  Take care to separate each of the 4 sections with a blank line).Part A: (10 points, 4-8 sentences) Using market segmentation concepts from this course, describe a time when you noticed a product, service, or brand intentionally targeting a segment you belong to.In your response, evaluate two segmentation variables (such as demographics, psychographics, lifestyle, or behavior) that help explain why you were included in the target market.Part B: (10 points, 4-8 sentences) Based on your experience in Part A, explain what you now understand about how market segmentation affects real consumers’ experiences with products or brands.Focus on how this topic changed or clarified your understanding of marketing, rather than offering advice to businesses.===========EvaluationPart A: (10 points, 4-8 sentences)Accurately applies two appropriate segmentation variables to a clear example of market targeting; explanations are specific and well connectedPart B:  (10 points, 4-8 sentences)Clearly explains how market segmentation affects real consumers and shows a change or clarification in understanding due to the courseShort, vague, or purely definitional responses will not receive full credit.

The following questions are from Chapter 6.  Are you prepared to answer questions about organizations as customers?

The following questions are from Chapter 2.  Are you prepared to answer questions about developing a successful organizational and marketing strategy?

On any given day, there is often a story about prayer in schools in the news. For decades people have disagreeing over the constitutionality of prayer in schools. This controversy is a great example of the tension between:

On any given day, there is often a story about prayer in schools in the news. For decades people have disagreeing over the constitutionality of prayer in schools. This controversy is a great example of the tension between:

Each learning module (7 in total) corresponds with a specific instruction week in our course (Week 8 does not count as an instruction week).

What is my procedure for turning in late work?

What will happen if you get caught cheating on an assignment, quiz and/or test?