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A ________ consists of a group of customers who share a similar set of needs and wants.

Which of the following is an example of a hybrid service?

A salesperson sends e-mails to persuade prospects to buy the products of his company. This is a type of ________ marketing.

Which of the following elements of the marketing communications mix refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media?

Most established companies focus on ________ innovation when they aim to enter new markets by tweaking existing products, or they want to stay one step ahead in the market by using variations on a core product.

The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interests, and behavior constitute a ________.

Market demassification has resulted in ________.

The reservation price, the maximum that most consumers will pay for a given product, is known as the ________ price.

The demand for business goods is ultimately derived from the demand for ________.

A  ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.