Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, tr…

Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, transformed her hobby into a business when she discovered the joy of handcrafting cards during a period of depression. Lyles’s cards are designed to make people smile by including messages of empowerment, self-care and positive representation. Which pathway to opportunity identification does this most reflect?

Jakara has determined market size for her new line of high-e…

Jakara has determined market size for her new line of high-end juicers. In her bottom-up analysis, she has calculated that she could reasonably sell 1500 juicers in the first six months of launch. If she wanted to estimate what kind of market and sales numbers she might expand to a year or more down the road, she would do best to calculate ______.

Skratch Labs is a company that provides natural hydrated foo…

Skratch Labs is a company that provides natural hydrated food and drinks to athletes. The founder was able to apply what he learned while working as a sports scientist and coach for professional cycling teams. This is an example of which idea generation skill?