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Scenario 1.3. Use the following scenario to answer the questions. A meeting of the Council of Supply Chain Management Professionals featured a presentation from an executive from Dell, which is known for its ability to customize computers to customers’ needs and provide quality products through its retail channel. The executive discussed the firm’s capabilities regarding the ability to produce products that are “built-to-order” and noted that recent customer insight showed customers were less willing to wait 7 to 10 days to receive their computer even though it was built to their specifications. As a result of this customer trend, Dell began forging relationships with retailers such as Target to provide a limited number of computer models in the retailers’ stores. In order to fulfill the orders to Target, Dell was required to make changes in its production and manufacturing, such as holding more products in inventory and utilizing different modes of transportation. For example, Dell was able to shift from a focus on air transportation to over-the-road trucking, which enabled it to cut costs in some areas. As Dell shifted from a “build-to-order” manufacturer to a “make-to-stock” manufacturer, it also had to make investments in customer analytics to identify customer needs as well as collect insight regarding pricing. This customer insight was especially important to retail partners like Target, which requires its vendors to justify product stock decisions and provide proof that retail inventory will sell at the projected price points. Dell’s ability to modify its business model by forging relationships with retailers such as Target, as well as customer insights, has helped the company achieve its revenue and profitability goals.Refer to Scenario 1.3. Which variable of the marketing mix is most affected by Dell’s decision to become a “make-to-stock” manufacturer?

Before marketers can develop an appropriate marketing mix, they must do which of the following?

Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange relationships.

The rate used to discount projected merger cash flows should be the overall cost of capital of the new consolidated firm because it incorporates the actual capital structure of the new firm.

In prokaryotic cells a portion of the mRNA recognizes promoters. This portion is called

Changes in a firm’s collection policy can affect sales, working capital, and profits.

 Which of the following comprise a company’s customers, employees, shareholders, suppliers, governments, communities, and competitors?

Describe the reason for the phenomenon in the graph below. What does a negative future price mean to a long trader in this case?   Picture1.png

Many companies, such as Netflix and Instagram, use the latest methods to store, communicate, and share information through advanced platforms to enhance their customer relationship management. What do these platforms rely on?

An increase in any current asset must be accompanied by an equal increase in some current liability.