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In our class discussion, the Big Mac (by McDonalds) was highlighted for customer segmentation in both marketing and in product development. 

You are the top Marketing executive for General Motors (a U.S. auto manufacturer).  Estimated at 23 million, the Asian American population is large and it is growing.  Describe the steps you would take to create a new marketing / advertising campaign to target this specific customer group (to sell more cars and trucks to this group). (Marketing)

The National Organization of Women formed to:

This event showed how the war affected soldiers and decision making.

The Great Society attempted to go further than the New Deal buy spending government money on aid to the _________ and elderly.

What effect did the Tet Offensive have in America?

The underlying reasons for the Watts and Detroit Riots included:

The Freedom Riders protested segregation in:

What crisis saw the CIA operation fail in Cuba due to a lack of US air support?

Bloody Sunday saw: