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Which of the following is NOT an ethical concern regarding advertising?

What is the process of building profiles of customers from a firm’s database?

An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function.

Alice noticed that sharing a message about a new Louis Vuitton fashion show with her friends allowed her to see some of the new fashions before the show took place. This type of content seeding is an example of:

Behavioral targeting enables a restaurant to send promotional offers to customers’ smartphones when they are within a certain distance from the restaurant’s location.

Nick often purchases tennis balls and tennis shoes from the Tennisexpress.com. On his birthday, the company sends him an email birthday card with a voucher for $15 off on his next online purchase. What is this marketing method?

A digital marketing firm tracked the movement of individuals in downtown Jacksonville just prior and just after a Jacksonville Jaguars’ football game to determine movement, restaurants visited, and stores visited. What is this data analysis?

There is one risk modification technique that, if implemented correctly, can actually reduce the probability of a loss occurring to zero.  Which risk treatment option is this? 

Steve was promoted to regional manager of a large investment bank in 2024, which came with a substantial increase in his salary. That year he purchased a brand new luxury yacht for $800,000. Steve also purchased marine (yacht) insurance, to protect his new prized asset from any potential risks.   Earlier this year, Steve was abruptly laid-off; and still has not been able to find a new job. During this time, he has spent most of his personal savings on: the mortgage on his home, his automobile payments, general living expenses, and monthly payments on the luxury yacht. Steve likely will not have enough money in his bank account to pay next months expenses… and he needs a way to make ends meet.  One evening late at night, Steve goes to the marina where his boat is docked, punchers a hole in the hull of the boat, and the boat begins to fill with water. He leaves the marina, and the next morning it is discovered that his yacht has sunk to the bottom of the bay. He then files a claim with his marine (yacht) insurance company.  Steve’s behavior in this scenario is an example of a violation of which requirement of an insurable risk?

Carl works for FEDEX as a delivery driver. Over the weekend on his days off from work, Carl was playing in an intermural soccer league with his friends. Unfortunately, during the game he tripped and tore his ACL. He was sent to the hospital and treated for his injuries, which cost a total of $10,000. Additionally, Carl will not be able to work his FEDEX job for at least 6 months while he recovers from his knee injury.  The above scenario presents which of the following types of risk for Carl?   I. Hazard Risk, specifically Absolute / Strict Liability II. Personal Risk, specifically Loss of Income III. Personal Risk, specifically Medical Expenses