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Attitude change that occurs over time when the message content is remembered but the source of the message is forgotten is referred to as __________.

A task that must be done all at once and cannot be divided up is called __________ task.

A researcher assessing participants self-concept by having them respond to the question ‘who am I?’ is using what popular method to measure the self-concept?

Self-concept is ___________________ while self-esteem is __________________.

Paul walks into a Circle K store. He sees big cut outs of the “bud girls.” He decides to buy the beer. He thinks to himself, “Maybe I’ll get a pretty girl like this if I drink bud.” This is an example of

First impressions are an example of the __________ effect.

The video of the men and women walking in the building was an example of which theory?

As discussed in lecture; the four elements of persuasion are

Which theory assumes that to reduce discomfort between expressed attitudes and true attitudes, we justify our actions to ourselves?

You’re in a meeting, someone else is talking and you forget your idea. This is called