At a specialized Lush cosmetics store in Japan, consumers us…

At a specialized Lush cosmetics store in Japan, consumers use their mobiles to scan products displayed in glass cases. Scans reveal more about ingredients, properties, and benefits of each product—consumers can even access a special booth to receive a “smell sample.” After each interaction sensed by a computer to be positive, a voice asks if the customer wants to place the item in their virtual cart, which is sent directly to their shipping address. This shopping experience is a demonstration of

A theater chain is working to improve its search rankings by…

A theater chain is working to improve its search rankings by considering consumers’ spoken words and their screen habits. It has new data that shows many customers purchase movie tickets by speaking into mobile devices or using Bluetooth systems while driving. These marketers are accounting for which digital trend?