Blog

Assume the CAC for inbound sales is $800, where Dropbox pays $8 per click for digital advertising with a 1 percent conversion rate. If the team spent the remaining advertising budget on online advertising for inbound sales, how many new customers could Dropbox hypothetically expect to acquire? 

Assume the Strategic Finance Team has invested the entire advertising budget into digital marketing advertising for Inbound customer acquisition purposes. Given these assumptions: Advertising spend Customer Acquisition Costs (you calculated this in earlier question) Additional Customer Acquired (you calculated this earlier) LTV per customer acquired (from above) What is the LTV of additional customers acquired based on this investment?

The degree to which quantity demanded “reacts” to price changes can be determined by the elasticity of demand. 

In the previous question, you were given: If an Outbound Sales Rep has a yearly quota of $400,000 in sales and an average deal size of $30,000, they are expected to sign approximately 13.33 customers per year to meet their quota.  The approximate costs for a sales rep (all-in) are $300,000, which includes compensation (fixed and variable), additional marketing, back office, and engineering costs.  If Dropbox’s Strategic Finance team spends its remaining budget on hiring Outbound Sales Reps, how many signed new customers could Dropbox expect in return for its investment? 

For Outbound sales, the expectation of seats per business account are higher, and the contracts are only annual. Dropbox takes into account the following for an Outbound Sale:  Average (Annual) Sales Price (ASP): $150 Discounts: 20% Annual Churn Rate: 10% Average Number of Seats: 250 If an Outbound Sales Rep has a yearly quota of $400,000 in sales and an average deal size of $30,000, they are expected to sign approximately 13.33 customers per year to meet their quota.  The approximate costs for a sales rep (all-in) are $300,000, which includes compensation (fixed and variable), additional marketing, back office, and engineering costs. Given these assumptions and assuming the sales rep’s full productivity, what is the Cost of Customer Acquisition for an outbound customer? 

Given a document containing 1,000 words in which the term “car” appears 25 times. Additionally, within a collection of 15,000 related documents, if 300 of these documents contain the term “car”, what is the Inverse Document Frequency (IDF) for “car”?

How are antonyms defined in the context of language?  

How is antonymy defined in the context of language, and how is it typically identified in natural language processing (NLP)?  

Why is it challenging to find examples of perfect synonymy in language?  

Which supervised machine learning algorithm is NOT traditionally used for Named Entity Recognition (NER)?