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Commercials quoting statistics of how many people have STDs (i.e., a fear tactic) may not be effective in persuading people to practice safer sex because:

The fundamental attribution error is the tendency to ________ when explaining others’ behavior.

Josh is starting his first semester of college and has never done laundry. It was always done for him. The first time he does his laundry it takes twice the time it takes normal people. What is the best reason for why this task is so difficult for Josh?

Lori is a health teacher who uses marijuana for recreation even though she teaches students that it is bad. How might Lori reduce cognitive dissonance? Lori could:

What theory suggests that we like to be consistent and when we have an inconsistency (e.g., between our attitudes and behavior) we seek to reduce that discomfort by changing our attitudes?

Which is an example of a person making a dispositional attribution?

What is the expected customer lifetime value (CLV) of one Yellow Jacket Wines customer? Should Yellow Jacket Wines target the consumer based on the result of this calculation alone?

Briefly discuss how the EVC computed in (a) compares to the consumers’ perceived value of the Aqualisa Quartz Pumped product and consequently their willingness to pay. Why? Refer to specific points from the case to support your argument.

Taking Aqualisa’s Aquavalve 609 product as a reference (average price ≈ €715), compute the economic value to the consumer (EVC) of an Aqualisa Quartz Pumped product. In your computations, assume the performance differential value is comprised of two components: (1) the cost of the pump (€520 for an Aquaforce pump) and (2) the cost of labor for installation (€60 / hour), and assume the workday is 8 hours long.

Provide a marketing strategy and implementation recommendation for the Aqualisa Quartz Pumped product that does not compromise Aqualisa’s broader positioning as a premium brand that embraces innovation. In particular, provide a targeting & positioning as well as distribution, promotion and pricing recommendation for Quartz that focuses on pull marketing. Give particular attention to how your recommended strategy and implementation helps solve the problems articulated in your analysis in 17 and 18.