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An alternative definition of the current account is equal to a country’s gross domestic product minus its national savings.

You listen to the new Call Her Daddy podcast on Spotify this week. When Alex starts to narrate an ad, you tap your phone screen to fast forward and instead of seeing the usual CHD cover art, you see a graphic for Celsius water, the ad Alex is talking about. This ad is not technically a part of social media (after all, you’re listening on Spotify) but would drive some metrics trackable through different analytics. What, if any, is the “Other Form of Social Entertainment” that Celsius is using? 

How can social content be promoted? Select all that apply.  

_______________ provide a method of communication and collaboration that is more dynamic and interactive  

Please match each social network activity with it’s definition.

Your team has decided that they want to have two separate marketing goals. The first is to inspire a purchase and the second is to create awareness. To inspire your target audience to purchase from your company, you would do all of the following except:

You discuss these tactics (from Question 2) with your team. They are so excited to help design the new customer experience that they all start sharing ideas, most of which aren’t helpful. To refocus everyone, you remind them that the new experience needs to be consistent with your company’s brand and that the experience needs to be:

To increase awareness, you feel that it’s more authentic of your brand to focus on entertaining your audience, rather than educating. Your team focuses on creating the following content, including:

(These next few questions build on each other as if you are working on a project at your job so don’t be confused and read them individually.) Your boss wants you to design your brand’s customer experience and you know this encompasses several elements, including:

Social media marketers aren’t perfect. Some of the most common tactical errors they mistaken do include: