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Pharmaceutical companies often invest heavily in R&D to develop new drugs. Suppose the R&D investment for Angiomax is $28 million($28,000,000), which is considered a total fixed cost. Under the optimal value-based pricing strategy, the unit cost of Angiomax(average total cost perdose of Angiomax) is $_____ _______

Suppose the total fixed cost for Angiomax is $28 million, The total profit under the optimal value-based price is $___ _______ million.

The fundamental asset underlying brand equity is ________, the value of customer relationships that the brand creates.

Alternatively, the company expects to sell 400 units. The minimum price per unit it must charge to achieve the same $2,000 profit goal is $ _______

Mark has long supported a particular brand of footwear and has always bought that brand. Recently, the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays ________.

By harvesting its SBU(strategic business units), a company would most likely be ________.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 35 65 Education 65 75  a) State whether the results show main effects and/or an interaction.  b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 50 60 Education 60 50  a) State whether the results show main effects and/or an interaction. b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 40 80 Education 70 50  a) State whether the results show main effects and/or an interaction. b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.

Eighty college students were asked to rate two scientists, one male and one female, on their knowledge about their topic areas. Each student was given two passages to read: one passage was about the numerous bio-domes in the world (“Biology”) and another passage was about enhancing the education of elementary school children (“Education”).Half of the students were told that the Biology passage was written by a female and the Education passage was written by a male. The other half of students were told the Biology passage was written by a male and the Education passage was written by a female. Then students rated the scientist’s knowledge on their topic areas on a scale ranging from 1 (“Does not display a professional level of knowledge”) to 100 (“Displays a thorough knowledge of the topic”).A two-factor ANOVA was conducted, and the mean ratings are listed below for each scientist gender and topic area condition. Assume that any effects (or mean differences) you measure are statistically significant.       Scientist Gender Female Male Topic Area Biology 50 65 Education 80 70  a) State whether the results show main effects and/or an interaction.  b) Significant or not, clearly describe each of these effects and the interaction in Plain English. I am expecting you to interpret the patterns not an omnibus interpretation.