Jacob’s firm in India sells very popular, stylized, solar-po…

Jacob’s firm in India sells very popular, stylized, solar-powered battery charger.  The firm is deciding if it should sell a stripped-down version of this popular, stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India. Jacob has been asked to make a recommendation on this marketing move. What demographic and economic factors should Jacob consider as he makes a recommendation to his manager?   (Give a substantive answer)

McDonald’s “Commitments to Offer Improved Nutrition Choices”…

McDonald’s “Commitments to Offer Improved Nutrition Choices” strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. This strategy best exemplifies the ________ concept.