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A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer’s dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________.

________ is a “hybrid” data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks.

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

A(n) ________ includes the producer, wholesaler(s), and retailer(s) acting as a unified system.

Which of the following is NOT a main part of managing the sales force?

Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed. This process of identifying the hierarchy is called  ________.

What is the major difference between a conventional marketing channel and a vertical marketing system (VMS)?

An administered VMS coordinates successive stages of production and distribution through ________.

Mass merchandisers and discount stores typically fall into the ________ group with respect to margins and volume.