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Social footprints are the marks a person makes when they occupy digital space.

Over two weeks, Bullwinkle’s (#RIP) tested two different drink specials on their social media channels. On one Thursday, they did a 2-for-1 special and the next Thursday, they had 50% off all drinks. They saw that their social media followers reshared, liked, and commented on the post when the drinks were advertised as 2-for-1. Because of this, they believe they were busier the Thursday with 2-for-1 drink specials. This type of experiment used what type of segmentation to better understand OSU student actions?

When you want to encourage someone to make a bigger purchase of a product or service, you may do this by offering a trial to them first.

Information ONLY flows from companies to people.

All of the Chapter Check-In quizzes are available on _____: you may complete the quiz any time during from that day until the following Sunday at _____.

You are responsible for all DUE DATES; you should NOT simply rely on reminders in Carmen Canvas.

What kinds of decisions can be aided with predictive analytics of social data?

A/B testing can help optimize decisions such as CTA, headline, and content type.

Which of the following is a use of netnography?

Which of the following is a potential research error?