Jason, a personal care products manufacturer, incorporates c…

Jason, a personal care products manufacturer, incorporates customers’ suggestions in designing a new line of safety razors for men. The new product is launched as an improved version of the previous product. However, when the new razors reach the market, customers perceive a small difference but do not change their consumption or choice behavior. These customer reactions indicate that the new razor design has failed to register the _____. 

Salespeople are trained to assess a potential consumer’s att…

Salespeople are trained to assess a potential consumer’s attitude toward their company’s offerings and to attempt to change that attitude if it is not positive. There are several techniques that help salespeople accomplish this attitude change in potential consumers. Salespeople attempt to change consumer attitudes about their products through _____.