Volvo Car Corporation has traditionally focused on stability…

Volvo Car Corporation has traditionally focused on stability as a means to retain customers who appreciate the brand’s reputation that delivers safe, reliable family vehicles.  But Li Shufu, the company’s owner is setting a new course for the company aiming to shift aggressively into the luxury car market and compete directly with BMW and Mercedes.  This reflects Volvo moving away from the Miles and Snow strategy from _______________to a ____________.