A fast-food chain decided to run an experiment. The company…

A fast-food chain decided to run an experiment. The company selected two locations and adjusted the menu boards. In Restaurant A, the healthy meal options were displayed at the top of the board. In Restaurant B, the combo meals were displayed at the top. Marketers for the chain then compared sales of healthy meals at both locations. The fast-food chain was conducting a ____

Spotify conducted an experiment to try to increase its premi…

Spotify conducted an experiment to try to increase its premium subscriptions. The company tested two versions of its homepage: Version A highlighted ad-free listening, while Version B highlighted offline downloads. After tracking user sign-ups, Spotify determined that the version emphasizing offline downloads attracted more premium subscribers and permanently adopted that design. Spotify conducted a(n) ____