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What company do you aspire to work for after graduation?   What is their industry / sector?  What specific diversity and inclusion strategies are in place now (if you are aware)?  Identify one (1) specific strategy you would recommend for this company.  (Diversity and Inclusion Strategy)

Economic inequality is best described as: ________________________.

In recent years, consumerism has increasingly intersected with diversity, equity, and inclusion (DEI) as companies acknowledge the economic influence and cultural significance of diverse consumer groups. Drawing on your understanding of buying power trends among racial, ethnic, and other identity-based communities, explain how consumerism can both advance and challenge DEI efforts. (Purchasing Power / Consumerism)

Anheuser-Busch’s video / TV advertisement entitled “Rookie Umpire” was intended to target which group(s)?

Which of the following best describes a market disruptor?

Creating cross-functional teams for the development of products so that they can be properly manufactured and serviced is known as voice of the customer. 

One purpose of the Multicultural Economy report (by the Terry School of Business, University of Georgia) is to help businesses tailor marketing, products, and media strategies to specific racial and ethnic consumer segments as the U.S. market becomes more diverse.

Segmenting the market (marketing) is expensive.  There can be additional costs associated with: 

The value proposition expresses what the new product will do for the customer, i.e. its features, functions, and benefits.

Undifferentiated marketing targets the entire market with a common message. This is also known as mass marketing.