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A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.

The ________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes.

Which of the following is true of brokers?

Flighting as an advertising timing pattern is most useful when ________.

A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer’s dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________.

________ is a “hybrid” data collection technique that combines self-explicated importance ratings with pair-wise trade-off tasks.

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

________ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

A(n) ________ includes the producer, wholesaler(s), and retailer(s) acting as a unified system.