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As discussed in the Ontela case, it is important to have a set of criteria to compare the attractiveness of segments or personas. Which of these is NOT a good criterion that we talked about when discussing the case?

All of these are reasons why understanding consumer motivation is important, EXCEPT _______

In the class about motivation, we talked about a few sites that help consumers deal with their goals. One of them is stikk, where consumers make a public commitment to a goal. Why is this service useful?

Which of these is NOT a good example of sub-culture

Consider the following statements about political ideology in the US.I Individuals with different political ideologies hold very different values.II Ideology can be useful for targeting because it is easy to know the prevailing ideology based on location (cities, counties, States).III Conservatives are generally more comfortable with hierarchical structures.

When we think about a consumer behavior, we need to keep in mind that typically consumers:

Which order is correct, beginning at the top, for a business letter?

While assessing your patient’s recession, you could see the entrance to the furcation on the buccal surface of tooth 30. What class of furcation would this be?

A random sample of RIT college students were sampled in week 10 of the semester and asked the number of hours they spent studying per week. The data can be found in data set provided before starting the exam. Use the sheet: Study Hours.   A. Estimate, with 95% confidence, the population mean number of hours spent studying per week for RIT students. Show the Minitab output. B. Provide a one sentence statistical interpretation of the confidence interval in the context of the problem. [5 points] C. Determine if the normality assumption has been met. Use one sentence to clearly state your answer and explain how you came to your conclusion. You do not need to show supporting output but rather explain what you did. [5 points] D. Do we have 95% confidence that the population mean number of hours RIT students study per week is at most 20 hours? Use one complete sentence to explain your answer. [4 points]  

All of the following interventions EXCEPT one might be provided in the dental setting to treat this client’s areas of dentinal hypersensitivity. Which one is the EXCEPTION?