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Which of the following best describes the shift in consumer behavior due to digital media evolution?

Big data is collected primarily through surveys and interviews. 

What is a major consequence of removing third-party cookies for advertisers? 

If the Cost Per Point (CPP) for Chicago PD is $235,981, it is the amount required to purchase a single rating point for a particular audience.

In an era where consumers frequently skip YouTube ads, use ad blockers, and scroll past sponsored posts on Instagram, what is the key challenge for advertisers in today’s media landscape?

A market has 15 TV households (A to O). Samsung implemented a 4-week ad schedule. Each week’s episode of Desperate Housewives carried a Samsung commercial. For each week, “X” represents households watching the show, Desperate Housewives. “On” means the TV set was on but tuned in to a different show. “Off” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. Week A B C D E F G H I J K L M N O 1 X On X X X X On On X Off Off On On X Off 2 X On X On On On X Off X X On Off Off X X 3 X X On X X Off On X On X Off On X X On 4 Off X X X Off X X On X X X Off On X X – What is the reach over a 4-week period? 

Second-party data is collected directly by the advertiser.

Assume that we live in a universe with 94 million TV Households. – “X File” TV program rating is 3. – 30″ of advertising cost for “X File” is $160,000.  What is CPM for “X File”? 

In a 5 paragraph essay answer the following question: The Chinese Exclusion Act of 1882 was the first major U.S. law to restrict immigration based on race and nationality. Drawing on Episode 7 of Ken Burns’ The West, Geography of Hope how did the economic contributions of Chinese immigrants to the American West contrast with the discrimination and hostility they faced? In your essay, evaluate how the Chinese Exclusion Act reflected broader attitudes toward race, labor, and national identity in the late 19th century.

Who led the American Expeditionary Force in World War I?