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The main goal of not-for-profit organizations is to generate revenues above and beyond their costs to make money for all stakeholders involved.

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

The financial bottom line refers to the limitations laid on the budgets of a firm.

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

In the sales era, firms attempted to match their output to the potential number of customers who would want it.

Good relationships with customers can equip a firm with vital strategic weapons.

A seller’s market is one in which there are more goods and services than people willing to buy them.

Form utility refers to conversion of raw materials and components into finished goods and services.

Celebrities use person marketing as a way to increase their value in the marketplace.

Buying an iPod generates ownership utility; however, buying a concert ticket does not.