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When Paige browses an online site showing vacation rentals in Florida, trackers collect data about her search history. Suddenly, Paige notices ads showing all types of Florida vacations when she is online. This is an example of using

A theater chain is working to improve its search rankings by considering consumers’ spoken words and their screen habits. It has new data that shows many customers purchase movie tickets by speaking into mobile devices or using Bluetooth systems while driving. These marketers are accounting for which digital trend?

After enrolling and registering his credit card online, Vijay can fill his cart with groceries at Amazon Go and walk out to his car without stopping at a checkout. Payment is automatic, and a digital receipt is sent to his virtual wallet. This is an example of a(n) ________ shopping experience.

When Campbell’s Soup created its Well Yes! brand line, marketing efforts focused on showing its hand-crafted flavors featuring ingredients like kale, quinoa, barley, beans, sweet potatoes, and whole grain. The narrative was that you can “Say Yes” to both nutrition and convenience. This is an example of using ________to reach consumers.

In the future, digital marketing will become so personalized that brands will be able to create unique experiences for each individual customer. What is the most ethical way to achieve this? 

In two to three sentences explain what it means to “Preserve an Error” and why it is important to the Appeal Process. 

What was Bad about this Course?

When It comes to deciding to appeal a case we covered three negatives to take under consideration. In 2-3 sentences explain what they are. 

What was good about this Class?

Match each Citation Signal to its Description