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The main goal of not-for-profit organizations is to generate…

The main goal of not-for-profit organizations is to generate revenues above and beyond their costs to make money for all stakeholders involved.

Published December 26, 2024
Categorized as Uncategorized

The most obvious distinction between not-for-profit organiza…

The most obvious distinction between not-for-profit organizations and for-profit firms is the focus on generating revenues above and beyond the costs.

Published December 26, 2024
Categorized as Uncategorized

The financial bottom line refers to the limitations laid on…

The financial bottom line refers to the limitations laid on the budgets of a firm.

Published December 26, 2024
Categorized as Uncategorized

The expanded concept of marketing activities permeates all f…

The expanded concept of marketing activities permeates all functions in businesses and not-for-profit organizations.​

Published December 26, 2024
Categorized as Uncategorized

In the sales era, firms attempted to match their output to t…

In the sales era, firms attempted to match their output to the potential number of customers who would want it.

Published December 26, 2024
Categorized as Uncategorized

Good relationships with customers can equip a firm with vita…

Good relationships with customers can equip a firm with vital strategic weapons.

Published December 26, 2024
Categorized as Uncategorized

A seller’s market is one in which there are more goods and s…

A seller’s market is one in which there are more goods and services than people willing to buy them.

Published December 26, 2024
Categorized as Uncategorized

Form utility refers to conversion of raw materials and compo…

Form utility refers to conversion of raw materials and components into finished goods and services.

Published December 26, 2024
Categorized as Uncategorized

Celebrities use person marketing as a way to increase their…

Celebrities use person marketing as a way to increase their value in the marketplace.

Published December 26, 2024
Categorized as Uncategorized

Buying an iPod generates ownership utility; however, buying…

Buying an iPod generates ownership utility; however, buying a concert ticket does not.

Published December 26, 2024
Categorized as Uncategorized

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