Blog

A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is:

Some products may stay comfortably in the maturity phase of the product life cycle, often until a new product emerges to replace them. An example of such a mature product is:

Mike Smart–owner of Shoe Warehouse–recently discovered that shoe stores in his trading area have an average markup of 40 percent. Upon investigation, Mike found that his average markup is $15 on shoes that he sells for $45. This suggests that:

Forever Quilting is a small company that makes quilting kits priced at $120 each. (There is no quantity discount.) The costs of the materials that go into each kit are $45. It costs $5 in labor to assemble a kit. The company has monthly expenses of $1,000 for rent and insurance, $200 for heat and electricity, $500 for advertising in quilting magazines, and $4,500 for the monthly salary of its owner. If Forever Quilting sells 150 kits in a given month, its monthly profit will be

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years. For these people dental services would be classified as a(n)

Which of the following statements best describes the modern view of marketing?

A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading. Jack volunteered and read during a service. He felt satisfied and felt he was contributing to his church. Was this a marketing exchange?

“Positioning”:

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is _______________ his business relative to his competition.

Customer loyalty is an important method of: