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Outside the flight experience itself, airlines are generating revenue by charging fees for credit cards, frequent-flyer programs, and access to airport lounges thereby ________ the ________ pool.

Statistics indicate that over half of the world output now comes from emerging markets that is leading to a(n) ________ of ________ standards across the globe and is changing the face of business.

In the quest to achieve competitive advantage in global markets, competitive pressures require that firms do what they can to ________ unit costs so that consumers will not perceive their product and service offerings as too ________.

Many institutional investors are aggressive in protecting and enhancing their investments. They are shifting from ________ to owners. They are assuming the role of ________ shareholders and rigorously analyzing issues of ________. In the process, they are reinventing systems of corporate monitoring and accountability.

Panasonic entered the market in China and found that it needed to balance global integration with local adaptation. It set up a Lifestyle Research Center in China to interpret data on customer wants and needs. This is an example of a company using a(n) ________ strategy.

Exemplifying the phenomenon of ________, companies like GE have committed significant resources to developing products that meet the needs of ________ nations, products that deliver adequate functionality at a fraction of the cost. Interestingly, these products have subsequently found considerable success in value segments in wealthy countries as well.

In large organizations, a strategy of diversification requires a need to reorganize around________ or________.

A manufacturing business pursuing cost leadership is likely to rely on ________ to raise efficiency.

KKR, a private equity firm, uses a small army of in-house consultants, called KKR Capstone. The firm advises companies KKR owns on cost-savings efforts and growth plans. This is an example of creating value by using

At the business level, the primary aim of strategic management is to