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Customers tend to be more price sensitive

Market segmentation says that target marketers should develop one good marketing mix aimed at a fairly large market.

Unfortunately, no laws prevent a retailer from using a phony list price–to make a consumer think that the price being charged offers a really big discount.

Selling direct-to-customer is more common with business products than consumer products.

Buying specialists for organizations are commonly called:

A cash discount of 3/15, net 30 means that:

In the American Marketing Association’s Statement of Ethics, which ethical value stresses a firm’s attempts to balance the needs of its buyers with the interests of sellers?

A flexible-price policy means offering

A “supply chain” is the same thing as a “channel of distribution.”

Marketing is basically selling and advertising.