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In consumer-goods market testing, the company seeks to estimate four variables. These four variables are: trial, first repeat, adoption, and ________.

According to research studies, the closest relationships between customers and suppliers arise when ________.

In ________, the seller charges a separate price to each customer depending on the intensity of his or her demand.

Which of the following is an advantage of sales-wave research?

Dumping occurs when a company ________.

Betty Crocker cake mixes using Hershey syrup in its mixes and “Lunchables” lunch combinations with Taco Bell tacos are examples of what special type of branding?

A(n) ________ is any good, service, or idea that is perceived as new, no matter how long its history.

In addition to its store brands and nationally well-known brands of detergents, Reynold’s also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

Leo’s manager has asked him and his teammates to demonstrate caring towards customers. They are instructed to learn customers’ names, and use names while interacting with them. Repeat customers should get special attention, and the team members should remember their preferences and habits. The manager is asking the team to be ________.

A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing an increase in student admissions, which is leading to substantial improvement in profits. The school is going through the ________ phase of its life cycle.