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In the context of crisis in organizations, victim crisis includes natural disasters, workplace violence, product tampering, and rumors.

An applicants print resume is considered his or her primary marketing document.

In order to effectively revise and proofread a document, you should :

Issuing a one-line statement using “company policy” as the reason is considered to be adequate while rejecting employee requests.

Nonverbal messages can contradict the accompanying verbal message and affect whether a message is understood or believed.

In a persuasive message, abstract nouns and passive verbs help readers see a product, service, or idea and its benefits more vividly than do concrete nouns and active verbs.

Business communicators normally use active voice more heavily than passive voice because active voice :

In the context of data collection, the smaller the sample, the more reliable are any conclusions based on opinions.

Zhenyu, a manager at Finertech Inc., needs to inform one of his subordinates that he has not been considered for a promotion. He intends to use a channel of communication that will allow him a great degree of control over his message. In this scenario, which of the following channels of communication should Zhenyu use?

Embellishment or exaggeration of facts in a message is justified while communicating information for marketing purposes.