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Self-concept is ___________________ while self-esteem is __________________.

Paul walks into a Circle K store. He sees big cut outs of the “bud girls.” He decides to buy the beer. He thinks to himself, “Maybe I’ll get a pretty girl like this if I drink bud.” This is an example of

First impressions are an example of the __________ effect.

The video of the men and women walking in the building was an example of which theory?

As discussed in lecture; the four elements of persuasion are

Which theory assumes that to reduce discomfort between expressed attitudes and true attitudes, we justify our actions to ourselves?

You’re in a meeting, someone else is talking and you forget your idea. This is called

King Kong often climbs towers. One day King Kong was running away from Godzilla. In the middle of New York City, with many bystanders, King Kong climbs up the Empire State Building. He has no problem. In fact, he climbs up faster then ever before and evades Godzilla forever! This is an example of social

A strong motivational state that resists social influence is called

In the Milgram experiment on obedience, people administered ______ despite there being ______.